Exploiting sonic identity on radio
Airtime
Awareness
Telecoms
How radio helped AA launch their new brand campaign on the road to success
Airtime
Awareness
Motors
Commuting & School Run
Using radio to drive awareness within a multi-media campaign
Branded content
Awareness
Motors
Audi Cabriolet Week 2009 – preaching to the convertibles
Airtime
Footfall
Motors
Radio extends the customer base
Airtime
Response
Motors
Travelling in Car
How radio directly drives business and brand
Airtime
Awareness
Motors
Travelling in Car
Using radio to drive business efficiency
Airtime
Sales
Motors
Travelling in Car
Exploiting radio’s credibility and response power
Branded content
Response
FMCG
Eating/Drinking
Using local radio to connect with small businesses
Airtime
Awareness
Finance
Radio advertising helps BA’s web traffic and online ticket sales ‘take-off’
Airtime
Response
Travel
Exploiting radio sponsorship to change brand perceptions amongst a wider audience.
Branded content
Awareness
Travel
Commuting
Using radio for a deeper engagement with a specific target audience
Branded content
Awareness
FMCG
Using radio to achieve standout in a busy marketplace
Airtime
Awareness
Technology
Hobbies
Using beyond the spot to mobilise listeners and drive behavioural change
Airtime
Consideration
Government
New “Minder” on Five: using radio to create word-of-mouth
Both
Awareness
Entertainment
Using radio to multiply the effect of TV
Airtime
Consideration
Insurance
Using Radio to reach women during their morning routine for a beauty product range
Both
Awareness
FMCG
Washing
Radio successfully multiplies the effects of a TV campaign
Airtime
Awareness
FMCG
Housework & Shopping
Using radio to extend the brand across the year
Branded content
Awareness
Charity
Shopping
radio encourages drivers to think of bikers as real people
Airtime
Response
Government
Travelling in Car
Radio encourages drivers to think of bikers as real people
Airtime
Awareness
Travel
Travelling in Car
An integrated radio led media idea drives brand measures and consumption
Both
Perception
FMCG
Using radio in conjunction with TV to deliver a sales uplift
Both
Sales
FMCG
Eating/Drinking & Commuting
Utilising radio’s cost efficiency and ability to reach listeners at a key time of the morning to increase saliency
Branded content
Perception
FMCG
Washing
Using radio to help build awareness of EE’s ‘Love to Share’ message
Branded content
Awareness
Telecoms
Getting a new brand talked about on a huge scale
Branded content
Awareness
Finance
New “Minder” on Five: using radio to create word-of-mouth
Branded content
Awareness
Entertainment
Relaxing
Targeting families with compelling content to drive consideration and sales
Branded content
Consideration
Motors
Travelling in Car
Using radio to get inside the world of teenagers
Airtime
Response
Charity
Relaxing
Using radio to drive awareness at a targeted level
Branded content
Awareness
FMCG
Using radio to help drive awareness and understanding of a new brand
Branded content
Awareness
Telecoms
Driving a specific community in-store to support a new store opening
Branded content
Footfall
Retail
Leveraging radio’s power to access the world of music
Branded content
Sales
Retail
Using Radio to drive engagement with Millenials across multiple platforms.
Branded content
Awareness
Technology
Harnessing radio’s ability to connect with young audiences
Branded content
Perception
Finance
Studying
Radio was successful in targeting 11 to 15 year olds
Airtime
Awareness
Finance
Studying
Encouraging existing customers to use Heinz as an alternative cooking ingredient
Branded content
Perception
FMCG
Cooking
How brands can harness fully the emotional influence of radio to drive their business.
Both
Perception
FMCG
Cooking
Using radio scheduling to maximise profitable levels of business
Airtime
Sales
FMCG
Cooking
Driving understanding of a product benefit to generate Sales
Branded content
Awareness
Technology
Driving excitement in new technology by association with music
Branded content
Perception
Technology
Dramatising the Core Values of a Boutique Travel Brand to Increase Web Traffic
Branded content
Response
Travel
Using radio, during the cold and flu season, Kleenex Anti-Viral needed to build awareness of its core benefit
Airtime
Sales
FMCG
Shopping
Mobilising people to be green with a unique radio experiment
Both
Awareness
Charity
Maintaining brand status using ongoing ad funded content
Branded content
Consideration
Insurance
Using radio to build trust and loyalty
Branded content
Perception
Insurance
Household Admin
Changing donors’ understanding of cancer
Airtime
Response
Charity
Radio delivers exceptional ROI £8.66 return for every £1 spent
Branded content
Awareness
FMCG
Socialising & Relaxing
Reinvigorating a brand through listeners’ love of music
Branded content
Sales
FMCG
Housework
How a well targeted radio promotion can efficiently drive online response and a high conversion rate
Branded content
Response
FMCG
Radio is the crucial ingredient in driving consideration
Airtime
Perception
FMCG
Using radio to help target a young audience and make them fall back in love with a product
Branded content
Sales
Restaurants
Using radio to engage youth in an online conversation
Airtime
Response
Charity
Using the localness of radio to generate text response amongst working men
Airtime
Response
Motors
Building brand understanding to drive business
Both
Awareness
Restaurants
Eating/Drinking
Using radio to change people’s minds
Airtime
Perception
Restaurants
Commuting
Driving understanding of autism with a classic Big Idea
Airtime
Response
Charity
Repositioning Nescafe as a ‘Kick start your day
Branded content
Perception
FMCG
Commuting
How a well-targeted radio campaign can drive online response and reinforce brand identity.
Airtime
Response
Telecoms
Commuting
Using radio’s credentials to mobilise young audiences behind a serious issue
Branded content
Response
Charity
Involving a resistant audience through the listener DJ relationship
Branded content
Perception
Government
Using radio to target 16-24s
Branded content
Footfall
Telecoms
Exploiting radio’s ability to mobilise local audiences
Branded content
Sales
Travel
Taking the ‘No Sugar’ message through radio into podcasts
Branded content
Perception
FMCG
Harnessing radio’s ability to create coolness
Airtime
Sales
Motors
Travelling in Car
Creating stand out in a competitive market
Branded content
Sales
FMCG
Building brand credibility through beyond the spot activity
Branded content
Awareness
B2B
At Work
Using radio to deliver impressive ROI
Airtime
Sales
Retail
School Run
Using the power of local radio to sign up nearly 1,000 schools to a new initiative
Branded content
Response
Charity
School Run
Radio branded content drives re-appraisal within challenging audience
Branded content
Awareness
Entertainment
Radio cost-efficiently recruits movie fans at Christmas
Branded content
Sales
Entertainment
Using radio to bring the meaning of a brand to life
Branded content
Consideration
FMCG
Using radio to re-awaken awareness of a classic brand
Branded content
Awareness
FMCG
Socialising
Creating “thirst appeal” at relevant times to generate high response
Branded content
Response
FMCG
Eating/Drinking
A radio promotion with a website competition increases audience involvement
Both
Response
FMCG
Eating/Drinking
Connecting with an audience at the right time and in the right place
Airtime
Awareness
Government
Travelling in Car
Radio plays a key support role to TV in maintaining cinema admission rates.
Airtime
Awareness
Entertainment
How radio mobilises listener interest
Branded content
Perception
Travel
Using listener response to demonstrate a complex product offering
Branded content
Awareness
Telecoms
Using branded content on radio to drive sales
Branded content
Response
FMCG
Cooking
A new brand launches using solus radio
Both
Awareness
FMCG
Re-positioning a global brand amongst a local SME audience
Branded content
Perception
B2B
Befriending small businesses when the crunch hit
Airtime
Perception
B2B
At Work
Radio’s influence among drivers increases dealer visits
Airtime
Footfall
Motors
Travelling in Car
Improving brand Perception with a football sponsorship
Branded content
Perception
Motors
Travelling in Car
Using radio audience to reach an AB Men 35-54 audience
Branded content
Perception
Motors
Relaxing
Using radio programming to build a distinct brand advantage
Branded content
Awareness
Telecoms
Using radio to reach van drivers in-vehicle and change brand perceptions
Airtime
Consideration
Motors
Travelling in Car
How radio creates a constant, dominant presence
Branded content
Response
Retail
Commuting
‘Death Calling’ on radio challenges drivers using mobile phones
Airtime
Awareness
Charity
Travelling in Car
Using a regional campaign to test radio for a new advertiser
Airtime
Awareness
FMCG
Washing
The launch of Windows 7 was critical for Microsoft, to fight back against the growth of Apple and other rivals
Branded content
Consideration
Technology
Grabbing attention through innovative use of radio
Branded content
Awareness
Entertainment
Using radio to target at breakfast
Branded content
Awareness
FMCG
Eating/Drinking